Only yesterday, I was astounded, nay, gobsmacked, to discover that if I had intentions of entering the New York City Marathon, I'd have to stump up a rather steep three hundred and forty seven of your crispest greenbacks.
"Flight and accommodation included?" I hear you ask. Not on your life! This is the cost for overseas entry. Then comes the adrenaline fuelled application process where general entries are decided upon in the form of a lottery. So I suppose, even if your name stays firmly in the hat for that particular year, then at least the event has awoken your endorphins in some fashion. Although, you will be happy to know that after three consecutively unsuccessful lottery draws, automatic entry the next time around is afforded. Fourth time lucky nonetheless. There is guaranteed entry for those runners who have achieved certain times within the various road-racing distances, and I am not opposed to this. A sub 2:55 full marathon or sub 1:23 half marathon time will get you across the line before you've started. I do not view this as elitist whatsoever, I see it as just deserts for those who have dedicated a lot of hours, come rain or shine, to running themselves into that position.
Living as I do in Australia (when not in Korea) I have a burning desire to put myself through the torturous North Face 100, a 100km trail run that winds its way through the eucalypt canyons of the Blue Mountains, west of Sydney. $330! There has to be a certain amount of understanding that the logistics of these kind of ultra distances across this kind of terrain inevitably results in higher operational costs. But with one quick browse of the TNF100 forum within the Australian website www.coolrunnings.com.au, a general feeling of disquiet towards the disproportionately elevated race entry, year on year, is much in evidence. Dean Karnazes, the self-proclaimed 'Ultramarathon Man' ran the event two years ago citing it as the "hardest 100 he has ever run". As may be, but not so hard on his pocket with a fully deserved North Face sponsorship in tow.
As Micah True (A.K.A Caballo Blanco, the Colorado ultrarunner who plays a lead role in Christopher McDougall's riveting book 'Born to Run') says, "Running isn’t about making people buy stuff. Running should be free, man."
I'm not completely in bed with this view. I do have a couple of legs dangling from the duvet, but that is to say I am more in bed, than say showered, dressed and ready for work.
There is no such thing as a free lunch.
All of this leads me to feel a certain amount of fortune, but not a fortune per se, in being part of the Korean running community. Quite simply it is amazing value on so many levels.
With the Seoul International Marathon just a matter of 6 weeks away, I am looking forward to savouring every one of the 42.195 kilometres, which will have cost me less than a dollar each by the time the finish line comes into view! That's right, arguably Korea's flagship marathon, on its brimming calendar, a mere 40,000 Won. This is an IAAF Gold Certified race, attracting in excess of 20,000 runners annually. It is also a Boston Qualifier. It has all the hallmarks of globally renowned races such as NYC's shebang, only 7 or 8 times cheaper. None of Korea's 'big' race offerings, up to marathon distance, will cost more than the equivalent of $40. Nationwide, there are abundant silver and bronze certified races for every runners delectation. Most races also provide 5km, 10km, Half and Full distance disciplines. These races run from $15-35, distance dependant. No lotteries, no qualification times, no waiting lists, no remortgages, just sport for all.
Shifting the focus now to another element of Korea's tangible value, I want to look at the sheer volume of races on offer. It is possible to enter a well-organised marathon almost every weekend of the year, excluding the height of summer or the deep midwinter, where the oppressive humidity or boreal winter climate dictates the need for a very short race hibernation. I would guesstimate around only 6 weekends of the year carry no races. Astonishingly so, this can be applied to Seoul's race calendar alone. A very prominent feature of Seoul's long distance racing scene are those individuals who have completed in excess of 100 marathons in their lifetime and have tramped their way into the prestigious 100 Club. Only a month ago, during a small-scale albeit well executed event, I saw a Korean runner who was completing his 300th marathon. Given the cost of racing and the rather more sedate calendars overseas, I'd be interested to see where Korea stands on a global scale as far as these 100+ marathon stats are concerned. To achieve this in the States, one would have to have a good amount of expendable time and money, I'd surmise.
So where exactly does Korea sit among it's AsiaPac peers as far as marathons are concerned? Here is an interesting graph taken from The Scientist Runner's blog, a marathoner who travels around the region, running more often than not, the bigger races.
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| A graph to highlight volume of popular marathons in the AsiaPac region |
I'd like to point out that there are far more than 44 marathons available in South Korea over the course of the year. This graph serves to highlight the more established races on offer.
Yesterday I was test-driving the new online application form that has been created for my running club's website. One data field asked how many Marathons and Half Marathons I had raced in my running career. Luckily I keep all my past race information on a spreadsheet and so I was able to pull up the details. I could quickly recall the four half-marathons I ran in Australia between 2007-2009, as a fair-weather runner. However, once in Korea and taking up the pursuit with a degree of ever increasing seriousness, I was surprised and delighted to see that I had run 22 half-marathons between July 2010 and December 2011. Add to this numerous 10km events, a couple of 5km's and 4 marathons, then you can see what is happening here. 98% of these races were in Seoul alone.
Shifting the gaze back to my original point, concerning the rising costs of racing in the western world, Jennifer Parker, a professional US Race Director, goes someway to justifying inflated raceday expenditure;
"It's tough for Race Directors such as myself to scale back on the budget which unfortunately translates into high race fees. People want awesome swag, a nice t-shirt, warm post race food, police presence, medical assistance, music, volunteers (which usually entails a donation to their charity, so they aren't free), the ability to get there [sic] stats as soon as they cross the finish line, etc. This takes money and if you don't deliver you run the risk of not having another event!!! I do this for a living and in the end all said and done, I don't make a ton of cash since I'm a small company producing small events that don't get BIG SPONSORS. Yes, big races should be ashamed of themselves, ie ING NYC Marathon for charging more and then saying it's because of police. They made something like $15 million last year off of that event. I don't know the last time I heard that $15 million profit wasn't enough for one day. Ehhhh...I'm nobody, but I put on one hell of a race, which...you're gonna have to pay for"
So in breaking down the requirements of the race experience that Jennifer suggests are essential in creating a successful event, Korea more than adequately makes the grade.
i/ Awesome swag (a nice t-shirt) - Korean swag is at best fantastic, at worst functional, but never a complete waste of time. Once again bear in mind the entry costs. Some races that I have entered have provided us with high-end technical shirts made by the likes of New Balance, Adidas, Nike, K-Swiss and Asics. Some were screen printed with the event details front or back, some just plain, but still very nice. A couple of times fleece jackets have been provided, some branded some not. Then there is the compression wear, winter tights, suncream, beauty products, herbal drinks, the list goes on. MP3 sunglasses, running shoes, a plethora of hats, gloves, scarves (or snoods), socks and sports towels. At the smaller events that are usually hosted in the countryside, we do get the benefits of beautiful scenery, sometimes worth an entry fee alone, but the swag usually runs to a 3kg bag of rice. As I'm in anecdotal mood, let me tell you about one race, out in the sticks, where Minju and I stayed in a hotel the night before, to avoid a ridiculously early rise in Seoul to catch a shuttle bus. Well, the swag was a 3kg bag of rice. I also finished in 9th place and therefore was in line for a top 10 finishers prize. I was excited. I was later presented with a 15kg bag of rice. Brilliant. Just once in a lifetime, everyone should try carrying 18kg of rice around 2km, to get back to the hotel they stayed at, after giving everything and more in a Half Marathon less than a half-hour earlier. The worst swag I ever received was a Melon. I don't like Melon.
ii/ Warm post-race food - This is where the Koreans excel, that is to say, food in general. Food figures prominently upon this fair peninsula and although not to every western palate, I would say it is the jewel in Korea's crown. Overall, the provision of post-race food is excellent. Asides from the usual goody bag received in exchange for a returned timing-chip (more on that later), hot soybean soup, bibimbap, tofu soup, soymilk noodles, are just a few of the delights on offer. Maybe there is such thing as a 'free-lunch' after all. There is a tendency for the food provided to be better at the races hosted in the country where the tender love of a wise old Korean's learned hand creates these mouth-watering treats. Some may argue that almost anything tastes great when the post-marathon refueling kicks in. The real treat on offer here though is that of Makeolli, an adult beverage formulated from rice. If you fancy, you can add to the woozy euphoria of an endorphin laced brain with a kick of alcohol. Why not? Everyone else does. It's quirky, it's unique, it's Korea, although probably not by the book as far as rehydration is concerned.
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| International House of Pancakes |
iii/ Police presence - At the real big events, the major city marathons, there does seem to be a smattering of police here and there, but I throw forth a wild assumption that there would be no inflated cost for provision. In fact, it would actually give them something to do for once, saving them from blowing whistles at passing traffic for no apparent reason, white gloved, like an old skool raver. It'd be an opportunity to get away from loitering in front of sleepy police stations smoking cigarettes. I reckon they probably volunteer like the volunteers. The police here seem perpetually bored.
iv/ Medical assistance - Again, covered. From several ambulances here and there, to the delightful in-line skating medics who zip back and forth in sexy spandex, all your medical needs are catered for. However, a word of warning! A good friend of mine, Chris Green, has a great tale to tell that involved possibly his first ever competitive marathon. Several years ago, he was running, again arguably Korea's flagship marathon, the Chuncheon International. Upon reaching the 15km mark and starting up a shallow incline, he started to feel some increasing discomfort about the groin region. He quickly located the source and discovered some considerable chafing. The application of a good glob of Vaseline (or the like) and he'd have been good to go. Approaching one of the said 'Inline Skate' medics and Chris being slightly wet behind the ears as it were, pointed in general fashion to the affected area. The 'medic' took it on himself to make a snap diagnosis of a potential groin strain and went to work lathering on the mentholatum. Chris spent the next 27km in even more discomfort as he endured considerable burning of the more sensitive areas of the human anatomy.
v./ Music - Oh music. At this juncture, let's remember that music is a very subjective beast and so whatever spews forth from large tannoy systems or is projected live on stage may not always be to everyone's taste. But, that said, if you want music as part of your race experience, Korea does music, running the whole gamut from Trot to K-Pop. Trot, pronounced as "teuroteu" in Korean (sometimes called ppongjjak, due to its distinctive background rhythm), is the oldest form of Korean pop music. It was developed in the years before and during World War II around the early 1900s and at some races we are treated to an old Korean lady or two, dressed in Hanbok (traditional Korean dress of the Joseon Dynasty) bashing out a couple of Trot standards. On the other end of the vividly coloured spectrum, we have modern day K-Pop, where runners can hear the pulsating synthesised rhythms of computer generated homogeneity. Visually, depending who you are, the live K-pop acts (as per LIG Korea Open Marathon) are something else! Teenage girls and the general male populous are catered for more than adequately.
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| K-Popping, 2011 LIG Open Marathon |
As Mr. Martin Cooke, honourable ex-Seoul Flyer remarked during the post-race analysis, "these lovely ladies were performing when I crossed the finish line... I was in a bit of pain with my right knee but for some reason I forgot all about it for a while".
I have also witnessed Persian belly dancers, rock groups, children singing/dancing, dance troupes, traditional Korean drummers to name but a few of the sonorous delights to get one's toes a tapping.
vi./ Volunteers - Every foreign runners biggest army of support! If these wonderful people don't inspire you to press on when the tiredness creeps in then nothing will. Many of the races water-stations are often 'manned' (children'd) by school-age boys and girls. It's just an opportunity for these exuberant youths to practise some English as they hollah a quick "Hello!", "Hi!", "What's your name?" and even once before, I got a "How's the weather today?" (a tough question to answer at mile 22) followed by the inevitable chorus of giggling if you manage a response. Out in the countryside a more common reaction to my larger and paler-than-native frame coming into view is "Waegukgin imneeda!" which loosely translates as "I say, here comes Johnny Foreigner!", superseded by more stifled giggles. The older volunteers who are also here, there and everywhere, are always so forthcoming with encouragement and friendly gestures. The protocol in and around the race environment seems to be to project their country in the best possible light. Foreigners really do come in for more attention at races than that of their own. It's wonderful.
vii./ The ability to get their stats as soon as they cross the line. 99% of all the races that I have ever competed in here have been chip timed. Ordinarily this comes in the form of its first incarnation, the small plastic disc that is tied to the shoelaces. Although, more and more this year, we have seen the timing mechanism built into the back of the bib, interestingly enough the brainchild of South Korea itself. At best I have seen my official time appear on my cellphone within a couple of hours, at worst on the official website a day or so later.
So this neatly covers off all aspects of a race experience that runners on a global scale expect when receiving 'bang for their buck', or in this case 'whack for their won'. Jennifer Parker makes very valid points in her previous statement and I empathise with her view. In most cases you only get what you pay for in life. As per the case of the NYC marathon and in line with Korea's race culture, for $347, I'd expect to get a personal masseuse, tip-top technical race gear from head to foot, all rounded off with a post-race steak dinner.
I too have dipped my toe into the pool of race directorship while here in Seoul, putting on a race for my running club. I am but a mere apprentice, learning the intricacies of the 'Jones Counter' and how to properly measure out a course. However, it is a real ambition for the future that wherever and whenever I lay my hat, I become involved in putting on some great races. If a dollar or two can be made in the process then so be it, but I'd like to think that my stamp has the hallmarks of everything I have learnt while here in Korea.
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| I too would LOVE to be a race director when I grow up. |
Some other somewhat outre elements of Korean race culture that I find quite wonderful are the pre-race aerobic warm-ups, performed en masse, usually to 'music'. Not forgetting the start-line massage trains. No article on the Korean race scene would be complete without mention of these two particular attributes.
Twenty minutes or so before the excitement inducing countdown and the starting pistols report shoots the field into life, a warm-up occurs. An instructor of sorts will take his/her place on a raised stage/podium and begin a stretching routine that is imitated by all that face his or her direction. The music starts, the flexing begins. OK, OK, I hear you, stretching before running?? I know. And not even static stretching at that. Usually bouncy, twangy, twingey, hyper-extending stuff. It's a good job the natives are naturally so bendy in the first place, as the same exertion would render most westerners out of action before they had even started. Most of the western race entrants stay stock still, just enjoying the spectacle. That is unless the music just takes you and you can't hold back.
The start-line massage trains are not a personal favourite by any stretch of the imagination. I just can't seem to enjoy the touch of another man's hands massaging my shoulders. I do my best to get into the zone pre-race, game face on and all that jazz. To have this interrupted by an effleurage of the scapula, administered by a Korean construction worker (perhaps), leaves me somewhat perturbed. The worst thing is, after a minute or so, the whole field does a 180 degree about turn and is expected to return the favour. It's just not my bag.
In conclusion, I'm not here to try and justify why or how races in the western world come to cost so much in comparison. In fact, not just in comparison, but by most ordinary folks scale of economics. There is surely scope for an interesting debate on the matter. I am here though to evangelise on the immoderately great value that the Korean race circuit represents. It’s a culture in its own right that I have grown to love with a passion. I will continue to enjoy it while I have the opportunity.
Tomorrow marks the start of 2012's race calendar. There is a lot to look forward to and all at a price that never leaves us questioning value. That said, 47,000 people crossed the finish line at the New York City Marathon last year. They must be doing something right. You do the math(s).











